As the Chief Engineer overseeing the development of the Ford Mustang Mach-E, a significant aspect of my responsibility involves comprehending the genuine desires and necessities of the automaker’s fanbase. It is imperative that Blue Oval craft electric vehicles that resonate deeply with them. Ford worked profusely to cohesively integrate customer feedback into the fabric of…
Ford’s strategic approach to offering customers freedom of choice across gas, hybrid, and electric vehicles has proven to be a significant driver of success in the first quarter of the year (2024). The reception from customers towards this diverse lineup has not only led to increased sales but also boosted the automaker’s share gains. In…
Ford and Lincoln have recently launched a new and innovative service program that allows customers to choose the location where their vehicles will be serviced. This program is designed to give customers the flexibility to have their cars serviced in the comfort of their homes or workplaces. At Home or Work Ford and Lincoln…
Overseas, the demand for compact EVs is soaring, presenting a stark contrast to the dominance of massive electric vehicles like the Ford F-150 Lightning and a plethora of electric SUVs in the U.S. Nevertheless, the small EV sector is gaining traction stateside, and Ford is seizing the opportunity to join the fray. During an earnings…
Prepare to unlock the full potential of the all-new Ford Ranger Raptor with expert guidance from off-road driving pros. Ford’s Ranger Raptor Assault School introduces a fresh, exclusive owner experience tailored specifically for the Ranger Raptor. The driving program will launch at the Ford Performance Racing School in Tooele Valley, Utah, in June (2024). The…
Looking for a thrilling comparison between two of the most iconic muscle cars in the automotive industry? Look no further than the 2024 Ford Mustang GT and the 2024 Chevrolet Camaro SS. These two vehicles continue to be popular choices for car enthusiasts who love performance and style. Let’s dive into a head-to-head comparison of…
Ford has always been committed to empowering women within its organization and the wider community. As International Women’s Month celebrations take place, Ford continues to be at the forefront of promoting gender equality and diversity in the workplace. One of the ways that Ford is making a difference is through its Women in STEAM…
Less than 24 hours after reducing the prices of its 2023 Mustang Mach-E models in Canada, Ford Motor Company has made a similar adjustment in the US, lowering MSRPs across all trims to accommodate EV demand. The move intends to make the Mach-E more accessible to consumers, with lease programs offering additional discounts in the…
Joshua Moore, a skilled software engineer working at Ford, made an exciting announcement about a new and intriguing “easter egg” feature that he discovered. This amazing feature is available on all Ford vehicles equipped with the advanced SYNC 4A infotainment system. Uncovering an Easter Egg The automotive industry is constantly evolving, and automakers are…
The latest lineup of the 2025 Ford Explorer once again set a new standard in the SUV market with its improved model. As the all-time best-selling SUV in America, the Explorer has been updated with impressive features and enhancements that are sure to exceed the expectations of SUV enthusiasts. For over three decades, the…
