Ford revolutionized the American truck landscape with the original F-Series, pushing boundaries with high-strength, military-grade aluminum-alloy bodies to enhance performance and pioneering the first full-size, light-duty electric truck. Somehow, the resilient pickups we’ve witnessed were just a preview of what’s in store as the automaker prepares to unleash a truck blitz unlike anything in its…
Ford has always been a pioneer in the automotive industry, and its latest campaign, “The Road to Better,” is no exception. This campaign is centered around Ford’s commitment to building a better world through innovation, sustainability, and smart technology. It highlights its efforts to reduce its vehicles’ environmental impact and promote safety on the road. …
Ford’s new brand campaign highlights its unique Freedom of Choice vehicle lineup, which offers customers a range of gas, hybrid, and electric products to suit almost every customer’s need – from work to adventure to family activities and beyond. The U.S. campaign, running across all media platforms, emphasizes the brand’s commitment to providing customers with…
As the Chief Engineer overseeing the development of the Ford Mustang Mach-E, a significant aspect of my responsibility involves comprehending the genuine desires and necessities of the automaker’s fanbase. It is imperative that Blue Oval craft electric vehicles that resonate deeply with them. Ford worked profusely to cohesively integrate customer feedback into the fabric of…
Ford’s strategic approach to offering customers freedom of choice across gas, hybrid, and electric vehicles has proven to be a significant driver of success in the first quarter of the year (2024). The reception from customers towards this diverse lineup has not only led to increased sales but also boosted the automaker’s share gains. In…
Ford and Lincoln have recently launched a new and innovative service program that allows customers to choose the location where their vehicles will be serviced. This program is designed to give customers the flexibility to have their cars serviced in the comfort of their homes or workplaces. At Home or Work Ford and Lincoln…
Overseas, the demand for compact EVs is soaring, presenting a stark contrast to the dominance of massive electric vehicles like the Ford F-150 Lightning and a plethora of electric SUVs in the U.S. Nevertheless, the small EV sector is gaining traction stateside, and Ford is seizing the opportunity to join the fray. During an earnings…
Prepare to unlock the full potential of the all-new Ford Ranger Raptor with expert guidance from off-road driving pros. Ford’s Ranger Raptor Assault School introduces a fresh, exclusive owner experience tailored specifically for the Ranger Raptor. The driving program will launch at the Ford Performance Racing School in Tooele Valley, Utah, in June (2024). The…
Looking for a thrilling comparison between two of the most iconic muscle cars in the automotive industry? Look no further than the 2024 Ford Mustang GT and the 2024 Chevrolet Camaro SS. These two vehicles continue to be popular choices for car enthusiasts who love performance and style. Let’s dive into a head-to-head comparison of…
Ford has always been committed to empowering women within its organization and the wider community. As International Women’s Month celebrations take place, Ford continues to be at the forefront of promoting gender equality and diversity in the workplace. One of the ways that Ford is making a difference is through its Women in STEAM…
