The 2023 Ford Super Duty Delivers Next-Level Technology
Packed with tons of tech innovations that make life on and off the job site so much easier and more convenient than ever before. The 2023 Ford F-Series Super Duty can easily monitor gauges while driving, simply hitch up a trailer without any hassle, back up to any loading dock easily, and even make tight turns on rough off-road trails. Plus, with the ability to install and operate up-fit equipment, the Super Duty is the ultimate workhorse for any job.
“This truck represents the pinnacle of BUILT FORD TOUGH® strength and capability, now with advanced technology that makes towing and hauling even easier and businesses more productive. Whether you are towing a boat for weekend family fun, operating a boom lift to fix powerlines, or hauling heavy loads while navigating hills and tough terrain, the all-new 2023 Super Duty not only tackles the task with ease, but its smart connectivity will surprise our customers with ingenious new solutions to transform their truck experience.”
-Tim Baughman, General Manager, Ford Pro, North America
The F-Series features Ford’s all-new Head-Up Display system, inspired by fighter jet planes. With this new feature, drivers can now access vital information without taking their eyes off the road. The HUD system projects essential information in front of the driver on the lower half of the windshield, making it easier and quicker to see and understand. The heads-up display puts the most critical information closer to the line of sight, ensuring a safer and more convenient driving experience.
“We wanted to create an amazing digital experience for our most-focused truck customers, and our research led us to look at aircraft HUD concepts because of their task-oriented hierarchical structures. But because pilots are trained to read information in a very prescribed and technical manner, our implementation needed the interaction to be more intuitive for the driver to immediately understand the context of the information being presented.”
-Mark Sich, Ford Digital Design Manager
When driving, it’s imperative that drivers have the right information at their fingertips. With three different views, drivers can easily switch between Normal Mode, Tow-Haul Mode, and Off-Road Mode to see the most important details of their trip. Each mode automatically updates to show the relevant information so Super Duty enthusiasts can focus on the road ahead. Speed, speed limit, and navigation prompts are displayed in Normal Mode, while Tow-Haul Mode adds the tachometer, gear, and trailer brake output to the mix. Off-Road Mode displays the tachometer, drive line status, and vehicle pitch and roll updates for those heading off-road.
The latest Super Duty is finally hitting the market and is available to enthusiasts now! Anyone interested in learning more about its incredible features, pricing, or availability, visit www.ford.com or stop by your nearest dealer. Take advantage of the chance to experience groundbreaking technology!
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Photo Credit: Ford Media