Ford’s Freedom of Choice: Vehicles for Every Need
Ford’s new brand campaign highlights its unique Freedom of Choice vehicle lineup, which offers customers a range of gas, hybrid, and electric products to suit almost every customer’s need – from work to adventure to family activities and beyond. The U.S. campaign, running across all media platforms, emphasizes the brand’s commitment to providing customers with a comprehensive selection of vehicles that cater to their diverse preferences.
The latest campaign adds a new F-150-focused spot called “Get Things Done” starting April 12. It highlights the new 2024 F-150, which has gas and PowerBoost Hybrid models in addition to the electric F-150 Lightning. The ad showcases nine Ford models, including the F-150, Maverick, Mustang, Explorer, and more. “Even more important than the power our customers choose is what they choose to do with that power,” said Lisa Materazzo, Ford’s global chief marketing officer.
Ford’s vehicle lineup caters to a diverse range of customers, from those who require a full-size truck to those who want the benefits of a truck in a smaller size. Every Ford truck offers an off-road variant, whether a Tremor off-road package or a high-performance Raptor version. For commercial customers, Ford Pro offers a lineup of vehicles with diesel powertrains too.
The Ford Maverick and Maverick Hybrid are perfect for urban customers who want the benefits of a truck in a smaller size. The Maverick is designed to be practical, efficient, and versatile, with a standard hybrid powertrain that delivers excellent fuel economy. The Maverick Hybrid offers a best-in-class EPA-estimated rating of 40 mpg city, saving customers money on gas while providing the capability of a truck.
For full-size truck customers, Ford offers a choice offered nowhere else: a gas, hybrid, and electric F-150. The F-150 Lightning is an all-electric version of America’s best-selling truck, with a targeted EPA-estimated range of 300 miles on a single charge. It is built for both work and play, with a powerful electric motor that can tow up to 10,000 pounds and accelerate from 0 to 60 mph in about 4.5 seconds.
The Mustang is another popular Ford vehicle with several powertrain options: an EcoBoost or V-8 in the traditional coupe or an electric Mustang Mach-E SUV. The Mustang Mach-E is designed to deliver the thrill of driving a Mustang with the efficiency of an electric vehicle. It offers a range of up to 300 miles on a single charge and can accelerate from 0 to 60 mph in as little as 3.5 seconds.
Choice applies inside the vehicle, too. Several models offer available Ford BlueCruise, a top-rated hands-free highway driving system. The 2025 Ford Explorer is the first with the new Ford Digital Experience, which enables drivers to access their favorite apps and services—from gaming to web browsing to watching videos while parked—from Google and Amazon, as well as with Apple CarPlay powered by iPhone and Android Auto through other compatible devices.
Ford has recently redesigned its website to make the shopping experience more convenient and customer-friendly. The company has also introduced new commercials highlighting its vehicles. The redesigned website has a more intuitive navigation system and offers a more personalized experience for the customers. It is also mobile responsive, allowing for easy access from mobile devices.
Kenny Ross Ford
Ford’s dedication to offering a wide range of vehicles that cater to its customers’ diverse preferences is evident in its Freedom of Choice campaign. With a variety of gas, hybrid, and electric cars that can meet almost every customer’s needs, Ford is well-prepared to meet their changing needs. You can witness Ford’s understanding of its customers here at Kenny Ross Ford.