The Ford F-150 Lightning Earns 2023 North American Truck of the Year
“Earning North America’s Truck of the Year is huge for the team that has been working so hard to build and deliver as many Lightnings as possible, as quickly as possible. We’re moving fast to further ramp production to a 150,000 run rate this fall and pushing to improve every aspect of this truck. We’ve started delivering Lightnings from the factory with a fantastic new user interface update to improve the driver experience that we’ll also roll out to all of our Lightning owners over-the-air.”
– Jim Farley, Ford President and CEO
February (2023) is right around the corner. Still, the Ford F-150 Lightning has already taken home the North American Truck of the Year. Yet, even with the EV pickup securing more acclaim to the Blue Oval stable house, this is the third successive year for the Lightning to earn the 2023 NACTOY Truck of the Year. Further, the NACTOY award runs deep in Ford’s trophy case, making the accolades for the past three years.
It’s no surprise that the F-150 Lightning is the best-selling electric pickup in the US. Since the Ford electric pickup’s birth in May 2022, the truck’s sales have totaled 15,617. Moreover, the Bronco maker is an inch closer to becoming the number one EV maker in the United States.
To secure the accolade of North American TOY (Truck of the Year), worthy vehicles must deliver a new or completely reimagined for the contending year. A panel of fifty North American automotive journalists chooses a winner based on ingenuity, architecture, user-simplicity, safety, performance technology, driver satisfaction, and value.
“When America’s best-selling vehicle goes electric you know the transition has momentum. Ford’s effort to create an all-electric F-150 is remarkable because it combines the standard truck’s dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It’s really the best of all worlds, giving the F-150 Lightning a wide range of applications for both traditional and new-to-the-segment truck customers.”
– Karl Brauer, NACTOY Juror and Freeland Journalist for Forbes
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